Business · 23 October 2026

Meta reports over 10M Muse users as AI shopping, ads, glasses expand

Meta said more than 10 million people have set up Muse while expanding AI‑powered shopping, advertising, business tools and smart‑glasses integration, and noted ongoing youth‑related litigation and rising costs.

Benchmarks are the company's own; not independently verified.

Why it matters

Muse’s 10 million active users create pressure for product managers to embed shopping and ad hooks into upcoming feature releases.

For product managers

For your product

What does this mean for your product?

Try it on your product

Read at MediaNama

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