Policy & safety · 24 October 2026

Google adds exception to privacy policy allowing Gmail and Photos data for ad targeting

Google’s updated privacy policy adds an exception that data from Drive, Gmail, and Photos used with its Personal Intelligence features may be used for more personalized ads, though advertisers won’t see the raw content or sensitive‑category ads; users can disconnect apps or disable the feature.

Why it matters

Google now permits Gmail, Drive, Photos data for ad targeting via Personal Intelligence, so product managers must incorporate consent mechanisms into upcoming features.

For product managers

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