Pennsylvania Governor signs AI Deceptive Advertising Act requiring ad labels

Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, mandating that any ad—still image, video, audio, or text—significantly modified or generated by AI include a label in the same format as the ad itself, applying to TV commercials and printed flyers regardless of where the ad was created.

Why it matters

The Pennsylvania AI Deceptive Advertising Act mandates AI‑generated ads carry same‑format labels; embed labeling options in ad‑creation tools for that market.

For product managers

For your product

What does this mean for your product?

Try it on your product

Read at The Verge

More from this issueAll AI news from 25 Oct →

Block launches Dessa AI voice model that processes audio directlyAvailable now

NVIDIA releases open Nemotron 3.5 Bolt E4B 4GB modelAvailable now

OpenAI Resumes Frontier AI Training After Fixing Brotli Vulnerability

FilmFlow Converts Language or Video into 3D Camera TrajectoriesResearch

Get this every morning, written for your product.

Deltaday reads the whole AI news cycle and tells you what changed, whether it's real yet, and what to do about it.

Request an invite See how it works