Agents & dev tools · 1 November 2026
Meta reports Muse reaches over 10 M users, 25% shop via AI assistant
Meta says more than 10 million users in the US and Canada have activated Muse, with over 25 % using it for shopping and an average purchase size above $200. Executives at roughly 50 companies said they expect to benefit rather than be disrupted.
Why it matters
Muse’s 10 M US/Canada users and 25% shopping rate with $200 average spend suggest prioritizing AI‑driven checkout experiences.
For product managers
For your product
What does this mean for your product?
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