Amazon launches text‑based Alexa shopping assistant for US customers

Amazon announced a texting feature for Alexa that lets US customers shop via SMS, handling searches, cart additions, purchases and price tracking. The rollout will reach millions of users in the coming weeks, following Amazon’s September block of Meta’s Muse.

Why it matters

Benchmark the new SMS‑based Alexa shopping flow against existing voice experiences to gauge conversion rates before the holiday shopping surge.

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Read at TechCrunch

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