Design & media · 7 November 2026

Figma CEO Dylan Field Discusses Design as New Code in AI Era

In a conversation with David Friedberg, Dylan Field says design shapes AI output, human vision guides creation, AI lowers the floor and democratizes production, but does not raise the ceiling.

Why it matters

Recognize that "design is the new code" and embed design guidelines into AI‑driven product workflows to steer generated content.

For product managers

For your product

What does this mean for your product?

Try it on your product

Read at Figma

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